Kinetic speed vs. Consumer speed

The Austrian philosopher Ivan Illich, a critic of the modern
society habits, was one of the first thinkers to establish the so-called **consumer
speed** or **virtual speed** concept. He wrote in his book *Energy
and Habits* published in 1974:

*The model American male devotes more than 1600 hours a year to
his car. He sits in it while it goes and while it stands idling. He parks it
and searches for it. He earns the money to put down on it and to meet the
monthly installments. He works to pay for gasoline, tolls, insurance, taxes,
and tickets. He spends four of his sixteen waking hours on the road or
gathering his resources for it. And this figure does not take into account the
time consumed by other activities dictated by transport: time spent in hospitals,
traffic courts, and garages; time spent watching automobile commercials or
attending consumer education meetings to improve the quality of the next buy.
The model American puts in 1600 hours to get 7500 miles: less than five miles
per hour [the consumer speed]. In countries deprived of a transportation
industry, people manage to do the same, walking wherever they want to go, and
they allocate only 3 to 8 percent of their society's time budget to traffic
instead of 28 percent. What distinguishes the traffic in rich countries from
the traffic in poor countries is not more mileage per hour of lifetime for the
majority, but more hours of compulsory consumption of high doses of energy,
packaged and unequally distributed by the transportation industry.*

**Kinetic
speed**

It is known by classical mechanics that the average kinetic speed of an automobile and its passengers is simply the amount of space the car travels, divided by the elapsed time, i.e.:

where is the distance travelled by the car and is the travelled time, i.e., the time elapsed during the travel.

**Consumer
speed**

Though, to access the consumer speed, we must sum the amount of time, the car owner strictly allocates to work to afford such travelled distance. Then the consumer speed is:

where is the time the driver needs to work, to afford doing that travelled distance using such car.

**Example**

James (an example), a common car owner and driver who takes his car to get to work, spends totally (standing and running costs) on his car an average of €5000 per year. Considering James just uses his car to get to work and that one year has around 250 business days, James pays on average €20 per working day to afford his car. Consider the James' average net salary is €10 per hour; then James needs to work 2 hours per day just to afford his mean of transport to get to work, time strictly allocated to pay his car bills.

If he lives 20 km away from his workplace and he gets there in half an hour, then he makes 40 km per day during one hour (round trip). His kinetic average speed would then be:

Though, James needs on average 2 hours per day just to afford his car, working time budget strictly allocated for paying his car bills, so his consumer speed would be:

just 1/3 of his kinetic speed.